Article Out Loud - Communicating in a Crisis Is Different

An Article Out Loud Flashback from the Domestic Preparedness Journal, March 28, 2007.

Crises and catastrophes are and will continue to be among the eternal verities of human life. Coping with them successfully requires effective communications – clear, concise, confident, and comforting. Leaders in Sacramento were recently challenged with this task as they consoled the public following a mass shooting that killed 6 and wounded 12 others.

Narrated by Bonnie Weidler. 

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Barbara Reynolds

Barbara Reynolds, an internationally known writer in the fields of communications and health-care matters, has been a crisis-communication consultant on health issues for Australia, Canada, France, Hong Kong, former Soviet Union nations, NATO, and the World Health Organization. Her work at the U.S. Centers for Disease Control and Prevention (CDC) has been used in the planning for and/or response to pandemic influenza, vaccine safety, emerging disease outbreaks, and bioterrorism. She is the author of, among other publications, the 2002 book Crisis and Emergency Risk Communication, CDC's Crisis and Emergency Risk Communication course, and the 2006 Pandemic Influenza Crisis and Emergency Risk Communication course. Prior to her affiliation with CDC in 1991 she served as a senior press officer specializing in infectious diseases and vaccine safety issues.



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